Uplands Cheese is owned and operated by two families, Andy and Caitlin Hatch and Scott and Liana Mericka, who bought the farm in 2014 from founders Mike Gingrich and Dan Patenaude, under whom Andy and Scott had apprenticed. The founding families had purchased the Pleasant Ridge farm in 1994 to combine their herds in a seasonal, pasture-based system, building on Dan and Jeanne's early adoption of rotational grazing. The diverse pastures of the Wisconsin Uplands produced exceptionally flavorful milk, which led the founders to the Alpine tradition of aged cheeses made from summer-grazed cows. In 2000, working with local cheese makers and the Center for Dairy Research, they developed their own version of those recipes, and Pleasant Ridge Reserve is still made only from fresh, raw, grass-fed milk during the grazing season. Andy, who studied dairy science and apprenticed under a master cheesemaker, joined in 2007, and Scott, who studied agronomy and grass-based dairying, joined in 2010. Both rose from apprentices to managers to owners, with Scott now running the barn and Andy the creamery.